Americans spent nearly $6.5 billion on ice cream in the 52 weeks ending May 28, a 2.5% increase since last year, according to recent Nielsen data.
Segments like frozen custard and non-dairy ice cream posted the highest dollar sales growth rates in that time period — 134% and 43.7%, respectively. The largest sales declines came from frozen yogurt (-10.7%) and sherbet (-7.6%).
More than one-third of Americans who purchase ice cream (36%) prefer buying local brands, while 31% prefer global brands.
