Brands turn their attention to “clean” ingredients

In the limited-service restaurant world, the pressure is on to get the junk—that is, many of the artificial additives and ingredients that have become a regular part of the supply chain in the decades-long attempt to make food more efficient—out of the food and beverages. Several brands are heeding customers’ calls for healthier, simpler—some say “cleaner”—ingredients, especially as consumer media decries pink slime and “yoga mat chemicals” found in major chains’ foods.

“Sometimes simpler is better,” says Dan Kish, Panera’s senior vice president of food. “I’m a chef, not a scientist, so I think great ingredients treated simply with care make great food.” read more –