3/4 of Consumers Would Pay More for Products that Offer Complete Transparency

CHICAGO, Aug. 30, 2016 /PRNewswire/ — Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. In fact, Label Insight’s 2016 Transparency ROI Study reveals that nearly 9 in 10 consumers say transparency is important to them across every food product category, and 40 percent say they would switch to a new brand if it offered full product transparency. – read more – http://www.bizjournals.com/prnewswire/press_releases/2016/08/30/CG77081