74% OF CONSUMERS LIST ANIMAL WELFARE AMONG THE TOP FACTORS WHICH MAKE A FOOD BRAND ETHICAL
When it comes to ethical claims made by food and drink companies, new research from Mintel finds that concerns over animal welfare top the list, trumping environmental concerns and concerns over tax avoidance. In a study of 1500 UK consumers, three quarters (74%) say that meat coming from animals which are looked after well is[…]