The Rise of Drinkable Yogurt

The growth in yogurt drinks is about consumers’ demand for convenience. Fast-paced, on-the-go lifestyles are increasingly common in the U.S., and consumers have expressed interest in liquid meal replacements, particularly for morning eating occasions. Yogurt drinks positioned in this category could be a boon for manufacturers trying to capitalize on these trends.

 

read more – http://www.fooddive.com/news/manufacturers-want-americans-to-drink-their-yogurt/423955/