FDA to Define “Natural” in Food Labeling

The Food and Drug Administration is seeking comments from the public on use of the term “natural” in the labeling of food products, including dietary supplements. This decision comes after receiving three citizen petitions asking it to define the term “natural” and one petition asking to prohibit the term from being used on food labels. So far, the FDA has not attempted to restrict the term, except for cases involving added color, synthetic substances, and flavors. The FDA hopes to remove some of the ambiguity from the term and limit misleading claims by establishing an official definition.