Chicago, December 7, 2015 — “Natural” foods convey a sense of wholesomeness, without additives, chemicals, and preservatives, to consumers, finds The NPD Group, a leading global information company. On the surface, “natural” and “all natural” on a food label hints to consumers that the product is free of anything manmade, but that isn’t always the case, and consumers have requested that the Food and Drug Administration (FDA) explore the use of the term. In direct response to consumers and what the FDA stated is the “changing landscape of food ingredients and production,” the federal agency announced in mid-November it was seeking public comments on the use of the term “natural” in food labeling.
In terms of “natural” labeling today, the FDA issued non-legally binding guidance on “natural” labeling in the 1990s that states, “nothing artificial or synthetic – including all color additives regardless of source – has been included in or added to a food that would not normally be expected to be in the food.” This guidance allows for foods or beverages with high fructose corn syrup (HFCS) or genetically-modified organisms (GMOs), for example, to still be labeled as natural. read more – http://bit.ly/1TyKUv8