74% OF CONSUMERS LIST ANIMAL WELFARE AMONG THE TOP FACTORS WHICH MAKE A FOOD BRAND ETHICAL

When it comes to ethical claims made by food and drink companies, new research from Mintel finds that concerns over animal welfare top the list, trumping environmental concerns and concerns over tax avoidance. In a study of 1500 UK consumers, three quarters (74%) say that meat coming from animals which are looked after well is among the top issues that make a food company ethical, followed by a company that guarantees the ingredients used in its products are responsibly sourced (60%) and a company that guarantees good worker welfare (57%).

Falling lower down the list for consumers is a company that guarantees to improve the environment (42%), a company that guarantees to limit its carbon footprint (32%) and a company that guarantees it has not avoided payment of its taxes (30%).

read the rest from Mintel –¬†http://www.mintel.com/press-centre/food-and-drink/74-of-consumers-list-animal-welfare-among-the-top-factors-which-make-a-food-brand-ethical